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Easily set up monitoring topics in the platform in real-time, track millions of pieces of information every day from various sources such as online news, Sina Weibo WeChat, social forums and Apps. Access billions of historical data points to target key news and hot topics of owned brands, competitors and industries.
Using Meltwater’s industry leading NLP technology, you can automatically identify sensitive information and send alerts via email, WeChat, SMS, or platform pop-ups. The warning frequency and channel can be customised, and negative information dissemination trends can be tracked in real time to effectively evaluate crisis levels and corresponding processing methods.
Quality reports made simple! With the in-platform chart analysis and custom reporting capabilities, you can easily generate comprehensive reports to measure the media performance of brand activity and campaigns. The report provides you with a wide range of metrics such as trending themes, geographical distribution, key channels, exposure trends, key influencers engagement, competitive share of voice etc.
Don’t want too much noise , but don’t want to miss out on important information? The intuitive platform helps you to flexibly filter target sources, sensitive mentions, article classification, key reposts, social influencers and other content.
With such a busy schedule, sometimes you just need key information.With just five minutes in the morning, you can learn about the latest key information for brands, competing products and the industry, and easily grasp potential sensitive topics anytime, anywhere.
Need a quick report for the boss? Get comprehensive understanding of your brand performance and activity within various media channels. Analyse the the effects of different channels and bloggers, or marketing strategies for competing products.
Meltwater Global Monitoring system cannot fully satisfy clients’ requirements for monitoring in China, especially for MNCs that operate business in China.
To better help our global clients operating locally in China, Meltwater initiated a dedicated system for Chinain 2019 which has a full coverage of mainstream Chinese social media.
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